About
ME

Independent Management Consultant

Sara Carmignola

My most recent professional experience was in the exhibition world, after two long-term positions in the legal-fiscal field and the other in a business sphere dating from my time at University until 2000, when my adventure with Veronafiere began.

I worked with the Verona Exhibition Centre for about fifteen years as Project Manager and Exhibition Manager dealing with agro-food products and related technologies. In this context, in addition to designing classic and traditional trade fairs and events, I also had an across-the-board opportunity to coordinate the stakeholders directly and indirectly involved in building and developing promotional initiatives while also managing relationships and operational flows.

Today, in partnership with other professionals, my studio seeks to provide companies in the agro-foods sector with made-to-measure and sustainable solutions to acquire and/or improve visibility and positioning on national and international markets alike.

Press Review

Tractor people

Every wine... an emotion

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Schermata 2016-08-02 alle 18.14.20

SPAZIO ITALIA – AIR DOLOMITI

Rossodisara, tutti i colori del vino

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Schermata 2016-08-02 alle 19.13.34

VITE, VINO & QUALITA’

Largo al temporary wine marketing manager

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Schermata 2016-08-02 alle 18.19.57

DONATELLA CINELLI COLOMBINI – BLOG

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WHAT
I do?

and how I do it

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cosa-faccio
In an extremely dynamic and complex market, where certain overlapping and interchanging tasks increasingly demand integrated management, reporting, marketing and communications operations, my consulting proposal starts off from an analysis of the features of the company, followed by definition in detail of its needs and objectives in order to develop a tailor-made project.

I offer a range of specifically customised and sustainable services for agro-food sector companies designed to support them through the image consolidation process and improvements to performances on a national and international scale

in order to set in motion events and/or promotions specifically for the agro-food sector in B2B and B2C spheres alike, as well as manage national and international relations at every level.

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rossodisara

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Sales Office

 drafting sales plans for products and/or services in the wine field;
 definition of medium/long term business goals;
 managing external sales resources;
 periodic sales progress reports;
 management of progress and/or sales planning meetings;

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Design of Shows and Events

drafting of projects for shows, events and/or promotions;
show, event and/or promotion project feasibility studies;
organisation of shows, events and/or promotions;
search for partners on a national scale for events and/or promotions;
search for sponsors for event and/or promotion partnerships;
development of cooperation projects between public and private entities in order to implement specific initiatives;
definition of economic plans in order to implement initiatives;
definition of operational plans in order to implement initiatives;

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Technical-Logistics Coordination of Activities

definition of technical work plans in order to implement events and initiatives;
identification of local area contacts for the technical implementation of such initiatives;
management of relationships with technical partners;

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Press Office and Public Relations

press office and social network management;
management of relationships with journalists and bloggers;
definition of integrated communication strategies and media plans;
definition of public relations strategies designed to promote specific products or brands, on a national and international scale definition well as on a private or public basis;
managing specific public relations activities focusing on objectives defined with the customer, involving special events and/or national-international initiatives in private and public spheres alike;
management of general public relations activities to strengthen brand image on a national-international and private-public level;

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Strategic Marketing

research and market analysis to ensure the best positioning of events and/or promotions;
identification of specific marketing strategies to support events and/or promotions;
identification of reference target audience and development of specific databases;
definition of branding policies;

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Organisation of Attendance at Shows and Events

project drafting for attendance at B2C or B2B trade fairs or events with related budget;
coordination and supervision of all related tasks;
team work with in-house personnel.

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Promotional Activities

drafting of the promotional plan dedicated to products and/or initiatives;
identification of promotional tools tailored to meet specific needs;
preparation of promotional materials;
support in the development of promotional materials;
design and implementation of specific road shows to launch a new brand or consolidate existing brands on the market;
support for studying packaging solutions and choice of materials (packaging and labels).

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Organisation of incoming B2B and B2C activities

drafting of customised project for incoming activities involving private individuals and professional operators with relative budget;
coordination and supervision of all related activities.

My values

Customisation, sustainability,
and trust in personal relationships

valori

MY
Partners

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partner

VILLA LE PRATA – MONTALCINO (SI)

A young, dynamic and stylish producer based in a setting that is part of the history of Montalcino. Fine wines with great character.

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AZIENDA AGRARIA LISINI – MONTALCINO (SI)

Origins go back to one of the oldest families in Montalcino. The company is still managed by cousins and produces distinctive, elegant wines.

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CANTINA ARREDO – CAMPODARSEGO (PD)

A leading producer of accessories and objects associated with the world of wine. Exclusive production of something new and irresistible…

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LET’S TALK!

parliamo

WINE ESCAPE

WINE ESCAPE: PEOPLE, WINES AND LANDSCAPES

13 July 2018
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The day I launched my consulting business focusing on wine-makers, many people in Tuscany asked me if my range of services would include the organisation of wine cellar tours, especially dedicated to small groups of people with a strong focus on business operations and/or private visits motivated by great passion…

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WELCOME

WELCOME!

16 September 2016
foto

Sometimes, it’s merely a question of space. To tidy things up, make choices and think things through. A virtual space, to be sure, but still a place where certain things can be defined and shared. As well as enjoying ourselves.

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Everything you can imagine is real

Pablo Picasso

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CONTACT ME

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