My most recent professional experience was in the exhibition world, after two long-term positions in the legal-fiscal field and the other in a business sphere dating from my time at University until 2000, when my adventure with Veronafiere began.
I worked with the Verona Exhibition Centre for about fifteen years as Project Manager and Exhibition Manager dealing with agro-food products and related technologies. In this context, in addition to designing classic and traditional trade fairs and events, I also had an across-the-board opportunity to coordinate the stakeholders directly and indirectly involved in building and developing promotional initiatives while also managing relationships and operational flows.
Today, in partnership with other professionals, my studio seeks to provide companies in the agro-foods sector with made-to-measure and sustainable solutions to acquire and/or improve visibility and positioning on national and international markets alike.
I offer a range of specifically customised and sustainable services for agro-food sector companies designed to support them through the image consolidation process and improvements to performances on a national and international scale
drafting sales plans for products and/or services in the wine field;
definition of medium/long term business goals;
managing external sales resources;
periodic sales progress reports;
management of progress and/or sales planning meetings;
drafting of projects for shows, events and/or promotions;
show, event and/or promotion project feasibility studies;
organisation of shows, events and/or promotions;
search for partners on a national scale for events and/or promotions;
search for sponsors for event and/or promotion partnerships;
development of cooperation projects between public and private entities in order to implement specific initiatives;
definition of economic plans in order to implement initiatives;
definition of operational plans in order to implement initiatives;
definition of technical work plans in order to implement events and initiatives;
identification of local area contacts for the technical implementation of such initiatives;
management of relationships with technical partners;
press office and social network management;
management of relationships with journalists and bloggers;
definition of integrated communication strategies and media plans;
definition of public relations strategies designed to promote specific products or brands, on a national and international scale definition well as on a private or public basis;
managing specific public relations activities focusing on objectives defined with the customer, involving special events and/or national-international initiatives in private and public spheres alike;
management of general public relations activities to strengthen brand image on a national-international and private-public level;
research and market analysis to ensure the best positioning of events and/or promotions;
identification of specific marketing strategies to support events and/or promotions;
identification of reference target audience and development of specific databases;
definition of branding policies;
project drafting for attendance at B2C or B2B trade fairs or events with related budget;
coordination and supervision of all related tasks;
team work with in-house personnel.
drafting of the promotional plan dedicated to products and/or initiatives;
identification of promotional tools tailored to meet specific needs;
preparation of promotional materials;
support in the development of promotional materials;
design and implementation of specific road shows to launch a new brand or consolidate existing brands on the market;
support for studying packaging solutions and choice of materials (packaging and labels).
drafting of customised project for incoming activities involving private individuals and professional operators with relative budget;
coordination and supervision of all related activities.
A young, dynamic and stylish producer based in a setting that is part of the history of Montalcino. Fine wines with great character.Link
Origins go back to one of the oldest families in Montalcino. The company is still managed by cousins and produces distinctive, elegant wines.Link
A leading producer of accessories and objects associated with the world of wine. Exclusive production of something new and irresistible…Link
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The day I launched my consulting business focusing on wine-makers, many people in Tuscany asked me if my range of services would include the organisation of wine cellar tours, especially dedicated to small groups of people with a strong focus on business operations and/or private visits motivated by great passion…Read more